The jingle is a form of advertising that remains relevant, persistent, and effective despite the significant changes in media technology since its inception. The jingle is a piece of music written for an advertisement that exploits the use of repetition in music to propagate a brand. It hinges on the creation of an “earworm,” a term coined by University of Cincinnati marketing professor James Kellaris describing the experience of replaying a repetitive song inside one’s head.¹ This is to say, jingles force the listener to reproduce the advertisement on their own by creating something catchy and infectious. It is the prima